Origins of Communication Benchmarks
We did our early benchmarking research at the baseline measurement stage of projects, helping our Member organisations improve their communication with the public.
When used as part of our design process, the data provided us with valuable insights into what was wrong with their current practice. Additionally, we were able to refer to the baseline measurement data at the Testing and Monitoring stages of the process to detect and quantify any improvements resulting from a new prototype.
Alongside our routine measurements during projects we now have an ongoing Communication Benchmarking Program.
Find out more here…