Two case histories. Model projects which changed the way insurance documents and medicine information were designed.
This idea of communication, as a movement of ideas from one mind into another, is the theory which informs the Plain Language movement.
Put plainly, it’s misleading. Sometime back in the 1960s those of us who had read Orwell’s seminal essay on ‘Politics and the English Language’, and Ernest Gower’s little book on ‘Plain Words’ realised that not all was well with the way business and government used language in their communications with the public. The answer, or so it seemed at the time, was to reform the language used by large organizations in their dealings with the public.
If I thought it would do any good, I would advocate that every so-called 'plain language' document should have a warning. WARNING! THIS DOCUMENT CAN MISLEAD